First and foremost, user communications around new technology initiatives must be crafted from a “what’s in it for me?”, or WIIFM format. Shaping messages from the users’ perspective, with a focus on key benefits that make user workdays more efficient and collaborative, are key in driving in excitement with new solutions, attendance to training sessions, and ultimately consumption of new technologies.
Enabling’s Organizational Change Management – or OCM – team begins each client engagement with strategic user communications planning. Sessions allow Enabling’s team of experts to learn the customer environment, and potential pitfalls and strategic considerations. Working from Enabling’s rich technical history, a formal plan is developed for creation and delivery of communications for the new solution.
Working from Enabling’s pre-created “Lights, Camera, Adoption!” templates the Enabling OCM team then creates user-facing communications templates. Communications are constructed with a strong WIIFM focus, and including key details on training and support materials coupled with brief, informative videos. This approach allows clients to deliver proven, effective communications to stimulate increased awareness and excitement with solutions – along with increased attendance to training sessions – with a minimum of effort.
Enabling is also happy to create fully custom communications plans for clients around virtually any theme. Our dedicated OCM practice is focused on delivering one-of-a-kind, effective communications for any new client technology initiative. And communication needn’t stop with traditional, printed materials. Our team is more than happy to assist with creation of custom user communications videos, newsletters, and any other vehicle to help spread the word on new technologies.
It’s never too early to start thinking about End User Adoption! Factoring this element in before you start will greatly increase your chances of a successful deployment and adoption – and happier colleagues!